Turaida Museum Reserve as one of the first has received the Latvian tourism quality system „Q-Latvia. Tourism Quality.” award, which attests the high quality offer of tourism services in Turaida Museum Reserve. The awarding of the quality label was organized by Latvian Tourism Development Agency (LTDA) in cooperation with an expert commission, which consisted of members of the Latvian Tourism Development Agency (LTDA), Tourism Department of the Ministry of Economics, The Hotel and Restaurant Centre, The Association of Latvian Travel Agents (ALTA) and The Association of Hotels and Restaurants of Latvia (AHRL).
After active discussion, commission assigned the first quality labels „Q-Latvia” only to nine applicants, being aware, that the first winners of the quality sign should be outstanding for their level, raising the bar for high quality already in the beginning. Also the next winners of quality label should provide an appropriate level of tourism services.